Orestini, Xanthi,Greece 29/1/2015
The Non-Profit Organization RODOPI ULTRA TRAIL has
been engaged since 2009 in organizing athletic activities based on volunteering. The races organized are ultra-distance in the
unique primordial forests of Rodopi. Its aim is to bridge the gap between modern Man and Mother Nature.
It strives to accomplish this by organizing 5 events
(until today) during all seasons of the year.
So in Winter there is the ROUT Volunteer
Gathering, in Spring Rodopi Challenge 50 Miles, in Summer Haidou Trail Party 24Κ, Haidou Kids and the Volunteer Training
School while in Autumn the year reaches its peak with the “mythical” Rodopi Advendurun 100 Miles.
ROUT (Rodopi Ultra Trail)
is already a recognized brand in the field of mountain ultra-distances with
Given the complexity of the activities but also with
the ambition to expand the awareness of its Brand outside Greece, ROUT
has decided to co-operate with the specialized in this field Tropos Branding
The duration of the contract is three years with the
right to extend for three additional years.
“The needs of the organization are big and in
matters of Brand Strategy, Brand Value,
Brand Awareness and Brand Equity we need help from a specialized Team
of People. We are happy to have the opportunity to work in depth on such
sensitive matters with the People from Tropos Branding who have helped us
voluntarily all these years” stated Elias
Spyridopoulos, President of Rodopi Ultra Trail NGO.
From Tropos Branding Co, its Executive Director Mr.
Christos D. Katsanos mentioned “Either way my personal involvement with the
organization of ROUT is a given.
Starting today all employees, but also associates of Tropos will work
not only on the preparation of a Complete Strategy Plan but also on the
realization and implementation of its actions”.
About Rodopi Ultra Trail NGO
Rodopi Ultra Trail (ROUT) Non-Profit
Organization was founded in Orestini, Xanthi.
It is organized on the basis of volunteering and has more than 140
Volunteers. It has organized the first 50 and 100 miles mountain races
in Greece (2010). Until the end of 2014
it had completed 25 events in total. The
activities are associated with ROUT - Rodopi Advendurun 100 Miles,
ROC -Rodopi Challenge 50 miles,
Haidou Trail Party24K, τον Haidou Kids, The
Volunteer Assembly and the Volunteer Training School.
About Tropos Branding Co
Tropos Branding Company is a modern
& flexible marketing & branding company. Using the "Zero
to Low Budget" methodology and the "H2Η- Human to
Human" approach it plans, highlights and promotes Brands in many
categories of products and services. Company identities, Corporate videos,
Youtube Shows, product packaging and Inbound marketing techniques (more than
20 different platforms) are used in an integrated "e-branding 360" approach.
For more information:
Rodopi Ultra Trail: Mr. Elias Spyridopoulos
, email@example.com , www.rout.gr
Tropos Branding Co: Ms. Dimitra Notiou,
2310-488915, firstname.lastname@example.org, www.tropos.gr